The term ‘fast fashion’ is very well-known these days, however it’s still not taken as seriously by many consumers as it should. And I myself have never dove to deep into the real issues of it. However, now with much research, I have become a lot more aware of the problems fast fashion has created, and with this knowledge I am going to be doing a whole series about the ethics of fashion.
Fast fashion is what makes up the high street fashion industry these days, big retailers are able to create clothes so much quicker than ever before. It means that consumers can get the latest on-trend pieces, at a cheap price, but also at a much lower quality.
Huge high street retailers get their clothing made in developing countries all over the world, these countries have a very low living wage, meaning the clothes can get made a lot cheaper there. These clothes are then sold in developed countries for triple the price than they were made.
Retailers are getting richer by the second, consumers are spending more and more money because they’re buying more clothing due to the cheap prices, and the people who have made these clothes in sweatshops, make just enough money to live.
A very common misconception many consumers have, is that working in a factory making clothes is a better position for these people to be in, than other jobs they could possibly have to do. But how can it be justified for them to have to work extremely long days, possibly die in their job due to terrible working conditions, or inhaling toxic fumes that cause horrible illnesses, which then means the money they have earned has to go straight on their healthcare, to try and make them better.
All of this happens, just so we can buy cheap clothes, so retailers can make lots more money, and so we can always have the latest pieces, or just a new outfit whenever we feel like it.
There are many simple questions that can be asked, but most of these companies cannot, or just refuse to answer them. As consumers, we do have a say, if we’re buying into these companies we are agreeing to what they are doing, and allowing them to keep doing it. We do not have to buy into them.